Explore . Innovate.

I will work with you to create a differentiated brand strategy.

See the usual things in unusual ways.

digital marketing and business strategy consulting: For corporates and agencies

Whether your greatest need is training, workshopping, strategy or coaching; Candice will draw alongside you to help shape your desired outcome.

Business Strategy

social media strategy

Digital funnel planning

Brand Positioning strategy

The bottom line

“Digital is brutal. You need to stand out or you will just disappear. I would rather see businesses NOT advertise online than see them waste their hard-earned cash on a bland, generic message.” – Candice de Carvalho

Live projects in 2023
years experience

Define your strategy

I combine the positioning quadrant with the brand functional and emotional benefit zones to help you to grasp the essence of what makes your brand unique among competitors.

Are you distinguished among competitors?

Is your current marketing message trying to ‘be all things to all people’? Or is it laser-focussed and ready for online targeting?

Trust among clients and collaborators

Phatic Communications developed a strong reputation among clients, between 2010 – 2018, for successfully providing strategic and tactical PR, influencer marketing and social media solutions.

Key clients included Sony Movies SA (for Ster-Kinekor), Edgars, Red Square, Boardmans, Edgars Cosmetics and GOSH Cosmetics as well as numerous international fashion brands within the Edcon stable including River Island, Dune London, Jigsaw and Calvin Klein.

We choose to collaborate with trusted preferred partners in the industry to execute on strategies.

Testimonials From Our Clients

    Reinet van Graan
    Reinet van Graan

    Diverse Conversations (a training and development firm serving the pharmaceutical industry)

    “Candice has been a great business partner in strategic thinking and the development of a digital marketing strategy for our business. She is great at coaching, training and facilitating a process of arriving at the core of what makes our business successful. I can indeed highly recommend her excellent services!”

    Interested in learning more?


    Please feel free to send me an email or WhatsApp message.

    Office hours: Monday – Friday, from 98AM to 5PM GMT +2