Craft a unique brand message that will make your business stand out among competitors online. 

Online course

  • The value of brand positioning online.
  • Understanding the difference between a good message and a unique message.
  • The digital landscape when it comes to positioning.

Detailed: How to use the positioning quadrant for yourself.  Learn and implement.  Assignment 1 is released.  (Reminder this assignment will receive personal consultation).

Establishing clarity on your brand benefits:  learning and implementing brand functional and emotional benefits.

Using online tools to research and assess your competitors and understand where you are positioned against them. 

Online advertising landscape: Understanding the pixels; using the targeting tools; getting a sense of costs.  

Weekly Group Coaching

Ever taken a self-study course only to realise you don't really stay on track and you don't really have support? Yes, that's the same for most of us! Take advantage of the weekly LIVE classes in a private small group where you can ask as many questions as you like. You are not alone in your online self-study journey!

Individual Consulting

Work directly with Candice to finalise your unique message(s). You submit your message and brand benefits as an assignment, which is assessed. The feedback is provided both in writing and in a direct consultation.

Personalised Consulting Included

Is your business distinguished among competitors by a unique set of brand messages?  Join accredited business & entrepreneurship coach, Candice de Carvalho, as she personally assists you to develop a unique brand messaging strategy that will make you stand out online.  
 
Be a part of a limited group who will gain access to a unique methodology.  The workshop-style online course is self study; however the weekly group lessons and personal one-on-one consulting are core to the process.  In just a few weeks you could be launching your new message to your perfect customer. 

Gain access to a unique learning and personalised business consulting opportunity.  

Do I need this?

Are you distinguished among your competitors by a brand message so unique, that your customers instantly understand what makes you special, outstanding and worth their investment?  If the answer to this question is ‘no’ then you need this invaluable work.   Assess your current brand messages by the below: 

Focus

Are your communications focused on your top competencies; specific purpose or specialist target customer group?

Online Clarity

Does your current online marketing strategies feel ‘flat’? Do you wish you could really ‘pop’ up among your competitors but you are not sure what will make the difference?

Narrowing

Is your current marketing message trying to ‘be all things to all people’? Or is it lazer-focussed and ready for online targeting?

FAQ:

Weekly, I will open up a LIVE video on a private, closed group on Facebook only for the current intake.  In the LIVE video, I will take written questions and answer them live. 

I will review the most key learnings from the week’s module(s).   I will also discuss the assignment for the week. 

This is not compulsory – it is an value-add benefit.   The modules are self-study so this group session is a fantastic opportunity to engage on the modules. 

The LIVE video is saved in the closed group, so if you miss the session you can watch it later. 

Each business is expected to submit two assignments (the templates for these assignments go live on the course pages).   I will review these assignments and I will make comments and recommendations.  I will edit your work where changes are need to perfect the messages. 

We will book a live consulting session to discuss the work and the feedback that I give.  

My goal is to see you achieve a high quality brand positioning at the end of the course that you can use across all your marketing materials. 

A new online intake will open on 6 July 2020.  

Please enquire ASAP! Only 5 businesses will be accepted into the next intake. 

Book before 30 June 2020.

– A deep understanding of how to craft a differentiated positioning; ability to use the tools and create a crafted positioning to differentiate you in the market

– An understanding of brand emotional and functional benefit zones and how to use them in your digital strategy

– Creating a brand differentiation statement as well as a value proposition statement

– Using Google keywords tool as well as search tools online to research your competitors and yourself (this prepares you for advertising online)

– Bonus: Online advertising platform options, why they are important and how to use social platforms to target and understand your options for reaching your customers

– Understanding pixels and re-marketing in your digital strategy

The first two modules go live at the same time; at that point the first assignment (on which you will receive individualised consultation) will also go live.

The rest of the modules go live every week on a Monday.  Assignment 2 will go live in week 2. 

In total, the course runs over 4 weeks (including the bonus module).  

That means that there are 5 live group sessions. 

The sooner you get your two assignments to Candice, the sooner you will start receiving feedback and can book your personal business consultation. 

To book get in touch directly with Candice and a Tax invoice will be arranged.  Payment is via EFT. 

If you wish to discuss the course and consulting, please send a WhatsApp message to arrange a meeting before booking.  

Please remember that payment plans for SMEs are available. 

This is not your usual online course, so what makes it different?

  1. Practical: The most important part of this work is that it is practical.  The course work is entirely focussed on the practical implementation.  Then,  I work alongside you to perfect your messaging strategy.  
  2. The methodology:  I combine the positioning quadrant with the brand functional and emotional benefit zones to help you to grasp the essence of what makes your brand unique among competitors. 
  3. The personal consulting:  I am going to invest of my time into your business brand positioning.  
  4. The value adds:  The course itself and the group coaching are special extras that will help you to make a success of it. 
  5. The group is limited:  You will be given personal time and attention because Candice only coaches to a maximum of 5 businesses.  
  6.  The focus on digital:  Yes the brand message(s) you leave with are entirely applicable across the board, but Candice consults and trains with a focus on digital marketing.

Digital is brutal.  You need to stand out or you will just disappear.  I would rather see businesses NOT advertise online than see them waste their hard-earned cash on a bland, generic message.  

Candice de Carvalho

Brand differentiation consultant

“Candice has been a great business partner in strategic thinking and the development of a digital marketing strategy for our business. She is great at coaching, training and facilitating a process of arriving at the core of what makes our business successful. I can indeed highly recommend her excellent services!”
Reinet van Graan
Diverse Conversations (a training and development firm serving the pharmaceutical industry)
“Candice has been a great business partner in strategic thinking and the development of a digital marketing strategy for our business. She is great at coaching, training and facilitating a process of arriving at the core of what makes our business successful. I can indeed highly recommend her excellent services!”
Reinet van Graan
Diverse Conversations (a training and development firm serving the pharmaceutical industry)

Costs

Small Business Payment Plans offered.  Please discuss with Candice directly.
 
During these unprecedented times, I would like to make this offer available to SMEs who believe that they will be able to emerge from this crisis stronger than ever.
 
Self-Study Online Course.  Valued at = R5 500
 
Weekly Group Coaching (x5).  Valued at = R2 550
 
Individual Consulting.  Valued at = R2 640
 
Total Value = R10 690 ex Vat
 

SPECIAL OFFER:

This whole package is offered at the price of the online course only. 

Total Value:  R10 690

Special Offer for SMEs = R5 500 ex VAT

…save R5 190

If you believe that this is a time to refine and sharpen your business value proposition, then sign up now to get your messaging strategy straight. 

Need a payment plan? Discuss with Candice directly. 

+27 (0) 82 402 5774

candice@phatic.co.za

If you wish to discuss the course and consulting further, please send a WhatsApp message to arrange a meeting before booking.  

About Candice

  • Strengths include: Strategic thinking; crafting brand messages; problem solving
  • Accredited Transformation Academy Business & Entrepreneurship Coach
  • Studies: Double Masters Degrees (MSc Med Human Genetics & MSc Med Bioethics & Health Law) 
  • Co-founded Phatic Communications in 2010 
  • Was included as an inaugural member of the Future Females Business School & Business Incubator, 2018

 Read profile blog here.