Weekly, I will open up a LIVE video on a private, closed group on Facebook only for the current intake.  In the LIVE video, I will take written questions and answer them live. 

I will review the most key learnings from the week’s module(s).   I will also discuss the assignment for the week. 

This is not compulsory – it is an value-add benefit.   The modules are self-study so this group session is a fantastic opportunity to engage on the modules. 

The LIVE video is saved in the closed group, so if you miss the session you can watch it later. 

Each business is expected to submit two assignments (the templates for these assignments go live on the course pages).   I will review these assignments and I will make comments and recommendations.  I will edit your work where changes are need to perfect the messages. 

We will book a live consulting session to discuss the work and the feedback that I give.  

My goal is to see you achieve a high quality brand positioning at the end of the course that you can use across all your marketing materials. 

A new online intake will open on 6 July 2020.  

Please enquire ASAP! Only 5 businesses will be accepted into the next intake. 

Book before 30 June 2020.

– A deep understanding of how to craft a differentiated positioning; ability to use the tools and create a crafted positioning to differentiate you in the market

– An understanding of brand emotional and functional benefit zones and how to use them in your digital strategy

– Creating a brand differentiation statement as well as a value proposition statement

– Using Google keywords tool as well as search tools online to research your competitors and yourself (this prepares you for advertising online)

– Bonus: Online advertising platform options, why they are important and how to use social platforms to target and understand your options for reaching your customers

– Understanding pixels and re-marketing in your digital strategy

The first two modules go live at the same time; at that point the first assignment (on which you will receive individualised consultation) will also go live.

The rest of the modules go live every week on a Monday.  Assignment 2 will go live in week 2. 

In total, the course runs over 4 weeks (including the bonus module).  

That means that there are 5 live group sessions. 

The sooner you get your two assignments to Candice, the sooner you will start receiving feedback and can book your personal business consultation. 

To book get in touch directly with Candice and a Tax invoice will be arranged.  Payment is via EFT. 

If you wish to discuss the course and consulting, please send a WhatsApp message to arrange a meeting before booking.  

Please remember that payment plans for SMEs are available. 

This is not your usual online course, so what makes it different?

1. Practical: The most important part of this work is that it is practical.  The course work is entirely focussed on the practical implementation.  Then,  I work alongside you to perfect your messaging strategy.  
2. The methodology:  I combine the positioning quadrant with the brand functional and emotional benefit zones to help you to grasp the essence of what makes your brand unique among competitors. 
3. The personal consulting:  I am going to invest of my time into your business brand positioning.  
4. The value adds:  The course itself and the group coaching are special extras that will help you to make a success of it. 
5. The group is limited:  You will be given personal time and attention because Candice only coaches to a maximum of 5 businesses.  
6.  The focus on digital:  Yes the brand message(s) you leave with are entirely applicable across the board, but Candice consults and trains with a focus on digital marketing.