Busy Bees Guide

Next Course:

“Everything you need to know about digital marketing for your course”

Have you got an incredible course and want to know how best to funnel leads and get those bookings? 

Date:  4 April 2019 
Time: 8:30 am for 9:00 am until 4:30 pm 
Venue:  CitiLodge Hotel Fourways
Capacity: Maximum 12 seats

Imagine you sit down to study and find that someone has already highlighted the text book for you and revealed exactly which sections will be examined? Not only will you benefit from being hyper-focussed, but you will save a ton of time too. That’s what you get in the Busy Bees Guide – ONE day CRASH courses for busy people.


The magic words I hear from clients are: ‘This is actually a lot simpler than I thought’.  I clarify and sort large amounts of data for delegates to make the world of digital marketing digestible.

“I focus clients on the most important information that will illuminate their best path forward”

Almost everyone considers themselves to be really busy. Why do TED talks and ‘Quick and Dirty Tips’ work? Because of the quality and condensation of content.  That’s exactly why I’ve developed Busy Bees Guide – ONE day CRASH courses for busy people.


Most frequent questions and answers

The course titled ‘Everything you need to know about digital marketing for your course’ is currently under an introductory promotional offer of R999 ex VAT. 

Send an email to candice@phatic. co.za to book your seat on the course. The bookings are limited to 12 people per day. 

The content covers digital funnel marketing topics.


1.  Your brand

  • Brand differentiated positioning
  • Benefits proposition
  • Purpose
  • Elevator pitch


2.  Your presence

  • Website / landing pages
  • Social media sites
  • Email signature
  • Offline supporting online


3.  Your sales funnel

  • Plotting the funnel – overarching strategy
  • Targeting
  • Reach strategy: Paid and organic
  • Webinars
  • Lead magnets
  • Email nurture campaigns
  • Retargeting
  • Tracking

You will receive a basic handout at the event plus some bonus materials…soon to be released!